The Google update that Matt Cutts first called the “Over Optimization Filter” and then called “Webspam Algorithm” was actually called the “Penguin Update” internally at Google.

• Avoid hidden text or hidden links.
• Avoid duplicate content
• Avoid Keyword Stuffing
• Do not use cloaking or sneaky redirects.
• Do not send automated queries to Google.
• Do not create pages with malicious behavior, such as phishing or installing viruses, Trojans, or other badware.
• Do not create a doorway pages.
• Clean up on-page spam
• Clean up bad links
• Build quality back links

Elements of the page we should work on:

All the elements of an eCommerce product page that is very important for on-page optimization.

Source:  http://www.seomoz.org/blog/perfecting-onpage-optimization-for-ecommerce-websites         

From a Reader's Perspective


1. Article Title should be attractive to your target readers. 
2. Keep it simple  
                  Content should be simple, informative and interesting to readers
                  Limit your article to less than 700 words.
                  Break the article into small units to make the articles reader friendly 
                  Use bullets and numberings wherever it is necessary
3. Keep It Interesting
                  Make your heading catchy, sticky and attractive
                  Topics are generally hot at the moment
4. Add Relevant Image
                  Images are generally increase an interest level for readers.

From a SEO Perspective:


1.   Keyword research is an important part of SEO content writing
2.   Choose the right keywords before writing an article
3.   Title must contain the main keyword
4.   Make sure that use of keywords should be relevancy to content.
5.   Make content fresh
6.   Link with Relevant Content
7.   Modernize the articles whenever you find new things
8.   In ‘Meta Description’, write about two sentences which describe briefly about article and contain the keyword at least once or twice.
9.   Try to use keyword in the main content
10. Finest places to use are the beginning of sentence and at end of paragraph sentence that can be more effective.
 Keywords are the vital part of Search Engine Optimization (SEO). It helpful to increase website traffic and ranking position.

Mobile Search Engine Optimization Overview:

What is mobile SEO?

Mobile SEO should be increasing visibility of website, not only in mobile search engines however the actual mobile and often touch-enabled devices themselves.

There are two kinds of mobile search engine results depending on the type of phone you have. Google confirmed that mobile-specific page types do get tracked separately and are included within the results if searched on a non-smartphone device versus what you see on an iPhone or Android phone.

Mobile SEO Checklist:

1. Make sure site should be visitors accessing it via mobile phone, and automatically redirects them to your mobile-optimized mirror or alternate version. Remember that many will type in “.com” rather than “.mobi”.
2. Make the mobile version “m.mywebsite.com”
3. Username and password is must for user to use PC website. If they don’t have a username and password, allow them to create an account.
4. Research mobile keywords through the “Advanced Options” tab in AdWords Account.
5. Make sure content is device friendly for target audiences preferred device type.
6. Create a sitemap for your mobile site.
7. Mobile websites are supported with special user-agent strings within Googlebot-Mobile.

Mobile SEO Tool:

Popular Mobile Analytics:

• Amethon
• Bango Analytics
• GetMobile Analytics by Quattro Wireless
• Mobilytics

• All Mobile Devices
• Mobile WAP Devices 
• Mobile devices with Full Internet Browsers

Bing Webmaster Launches Keyword Research Tool:


Steps to be follow:

Step 1: Login your Bing webmaster tool
Step 2: Click the Keywords Tab
Step 3: Choose the country name, language and then enter your keyword or phrase.

You can also select "strict" to ensure results are restricted to the exact phrase to word you entered.

                                                                                                                                              Read more

1) VISITORS: New Visits and Returnig Visits

No. of people who have come to website for the first time or who are coming back for a second time. This is important, because the bigger number of visitors to get leads.

2) LEADS:

No. of people who self-select on website and do something to give you their contact information. It could be signing up for a demonstration, requesting a whitepaper, or viewing a video, but there must be a form where they give you at least their email address and sometimes more information as well.

3) CONVERSION RATE:

Percentage of total website visitors who become a lead. So, if you had 200 visitors to your website today, and you generated 3 leads, that would be a 1.5% conversion rate. The conversion rate is very important because it is telling you how efficient your website is at turning visitors into leads.

5) KEYWORD SEARCH RANK:

The most efficient traffic and leads will come from organic search. This is the traffic that comes from people searching on Google, MSN and Yahoo and other engines and finding website in the search results.

Submissions are most important factors in SEO, we can able to get lot of backlinks through the submissions. Also we can improve our website visibility and increase the website traffic.

• Directories Submissions
• Posting the website in major search engines
• Press Release Submissions
• Submissions of Articles
• Classified ads posting
• Forum submissions
• Submitting the website in Country Wise search engine
• Blog Directories and Search engines submissions
• Blog Comments posting
• Social Bookmarking submissions
• Generating the Social Networks